' To lower the road toll and number of crashes caused by drowsy driving by educating all New Zealanders of the causes and dangers of drowsy driving '.
- Campaign to increase awareness (warn drivers of the dangers of drowsy driving, raise awareness of the symptoms of drowsy-driving, challenge the myths for overcoming drowsiness)
- Campaign to influence opinion
- Campaign for legislative change
- Contribute to debate
- Educate and inform about drowsy-driving for the good of all New Zealanders and in doing so reduce the number of drowsy-driving crashes and deaths.
'Make sure that you and your loved ones crash in the right spot '