About us
Private Road Safety Educational Campaign
Akilla® Sleep Safety Educational Campaign is New Zealand’s first private road safety educational campaign to educate people about the dangers of drowsy-driving. There is no time to lose. We must act now!
No Bias or Hidden Agendas
Akilla® is not politically-aligned. Akilla® has only educational aims. There are no reasons for Akilla® to be manipulated for monetary gain. The Akilla® Sleep Safety Educational Campaign is transparent and ' lily white '.
The Silent Killer
The Akilla® Sleep Safety Educational Campaign was initiated by Martin S. Jenkins as a direct result of an insidious and violent road accident just south of Shannon on Saturday 13th December 2003, 1.50 pm, which claimed the life of his father.
No Education
New Zealanders have not been educated about drowsy-driving. Education on drowsy-driving has often been absent, incorrect, contradictory and lacking in sophistication and this only lulls drivers into a false sense of security. To date, education has fallen well short of the educational campaigns on drowsy-driving in other countries. As a result, New Zealanders are largely unaware of this major killer on the roads.
Solid Foundation
The Akilla® Sleep Safety Educational Campaign is being structured to build a solid platform for promoting sleep safety education throughout New Zealand so that New Zealanders become aware of sleep safety information that they can use.
Akilla® is about saving lives and educating New Zealanders on drowsy-driving to prevent crashes. To prevent drowsy-driving and its tragic consequences, New Zealanders need information on risk reduction strategies.
The cost of the Akilla® campaign is being funded by New Zealand Sleep Safety Ltd which is not seeking any commercial return for its funding.
Any reference to or involvement with commercial entities or commercial products is solely for the purpose of advancing sleep safety education and preventing drowsy-driving crashes in New Zealand.
New Zealanders must be educated on the dangers of drowsy-driving, sleep medical conditions and how to prevent drowsy-driving. Until this is done many of the so called “unexplained” crashes reported in newspapers will continue to occur.
